Absolute Blond Creative Powder Plus. For striking blondes.


New ABSOLUTE BLOND CREATIVE POWDER PLUS, the new Luxviva bleaching powder creates striking blondes while completely respecting hair, thanks to its progressive lightening action and special Light Blue pigment. It lightens progressively and stays wet for a long time. This results in longer application times that allow the stylist to obtain striking blonde colour and a perfect visual control of the process. This feature makes it ideal for freehand creations on large locks and/or with the use of accessories, when the end result desired is a very pale or cold blonde. The Light Blue pigment works in synergy with the product, preparing the ideal neutrality of the application base for later toning. The formula has a special balance between technical performance and the texture of the mixture, which guarantees extreme adhesion, maximum ease and safety of application and creativity, resulting in striking blonde colour while completely respecting hair.

HYDROLYSED KERATIN.


HYDROLYZED KERATIN PROTEIN is a cosmetic protein obtained by enzymatic hydrolysis of keratin, full of cysteine (an amino acid that contains sulphur). Keratin is a highly specialised intercellular epidermic protein that makes up most of the corneal layer of the skin and structures like nails and hair. Hydrolysed keratin has a great deal of affinity with keratin in hair and has a protective and reconstructive action on the hair structure. It increases the level of moisture in hair, restores shine, body and makes it more manageable. It is especially useful for treating hair damaged by chemical and environmental agents, especially by perms and bleaching. During these treatments, the cysteine bridges break, causing damage and weakened cuticles. Adding this protein to formulas not only protects hair but also increases the quantity of cysteine available for the hair, reducing damage to a minimum, revitalising the protective layer, improving resistance to traction, restoring elasticity and reducing breakage.