Choice
Choice, a real beauty treatment for your hair. Choice is care. It’s well-being. It’s beauty.
Choice Glowing Shampoo and Glowing Mask are the solution for any woman who wants to ensure their hair stays bright and shiny, and protect it by restoring its natural barrier and limiting dehydration. Two special formulas for the natural beauty of your hair: Glowing Shampoo, the specific treatment for balanced cleansing, and Glowing Mask, which enhances natural or cosmetic colours, making hair shiny and radiant, with multi-faceted tones.
Discover the beauty ritual for your hair.
The Glowing Shampoo is ideal for all skin types. Thanks to its hypoallergenic and easily tolerable formula based on blueberry, coconut and black cumin, it hydrates and nourishes hair without causing irritation. Choice Color mask, which enhances shine and nourishes hair in a single step. Ideal as a daily beauty treatment after shampooing.

Active principles
The heart of the line

Olio di semi di Mirtillo
Olio di semi di Mirtillo

Olio di cocco
Olio di Cocco

Olio di Cipero dolce
Cyperus esculentus

Olio di Moringa
Moringa oleifera

Olio di Sacha Inchi
Plukenetia volubilis

Olio di semi di Lino
Linum usitatissimum

Olio di Cumino nero
Olio di Cumino

Pantenolo
Pantenolo
Disposal Info
For information on disposal, consult the dedicated page
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