About us

About us

We have always believed that only Beauty deriving from Health can provide strength, awareness and well-being, bringing out the best in people.

At Medavita, every day we are committed to creating Beauty, which is synonymous with great personal care, starting from the Health of your Scalp and Hair.

Since 1963 our scientific research has been developing cosmetic formulas inspired by the pharmaceutical world, which stand out for their rich natural active ingredients and are able to guarantee clinically and dermatologically tested efficacy and safety.

CLINICALLY TESTED NATURAL EFFECTIVENESS

Since 1963, Medavita has been representing excellence in treatments for a healthy scalp and hair. All products are clinically and dermatologically tested, as well as being supported by instrumental, dermatological and sensory efficacy tests. A total of 85% of the active ingredients in Medavita’s products are of natural origin.

LOTION CONCENTRÉE, OUR CELEBRATED LOTION AGAINST HAIR LOSS, IS 100% NATURAL.

Thanks to plant extracts (Arnica, Rosemary, Aloe, Calamus, Myrrh, Cinnamon, Ginger, Galbanum, Nutmeg, Camphor), it acts as an elixir that adds vitality and energy to the scalp and hair. Clinical tests show a 70% increase in tensile strength and a 70% drop in hair loss, a quick and immediate increase in microcirculation and a significant anti-ageing action.

PHARMACEUTICAL CULTURE

Since 1963, Medavita’s scientific research has been developing cosmetic formulas inspired by the pharmaceutical world, which stand out for theirrich natural active ingredients and are able to guarantee clinically and dermatologically tested efficacy and safety.
Medavita laboratories study the properties of a large number of medicinal plants and experiment with the optimal conditions to enhance their efficacy and bioavailability, perfectly integrating botanical knowledge with a contemporary scientific method.

BOTANICAL KNOWLEDGE

AN ANCIENT AND HOMEMADE PROCESS

The natural extracts that make up Medavita’s formulas come from the finest productions around the world: Rosemary from Tunisia and Ginger from India.

Lotion Concentrée has always been made with an old production process lasting 8 months, of which 6 are required to distillate the basic essences, plus there is a maceration process involving an additional 55 days.
Lotion Concentrée is entirely made in Italy and retains its authentic artisanal nature consisting of strict checks and packaging still carried out by hand.

Lotion Concentrée is an international WO 99/20232 patent.

AN EXCLUSIVE SENSORY EXPERIENCE

Each Medavita product ensures an exclusive and engaging sensory experience with immediately visible results: hair is healthier and restructured. Our fragrances have complex bouquets with highly sought-after olfactory pyramids and this enhances sensoriality.

Lotion Concentrée provides a memorable sensory experience thanks to its exclusive fragrance and extremely fresh feeling when applied.

120,000 women choose Lotion Concentrée
every year: a Lotion Concentrée ampoule is opened every 25 seconds.

LOTION CONCENTRÉE: INTENSIVE FORTIFYING HAIR LOTION

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