Since 1963 our scientific research has been developing cosmetic formulas inspired by the pharmaceutical world, which stand out for their rich natural active ingredients and are able to guarantee clinically and dermatologically tested efficacy and safety.

Since 1963, Medavita has been representing excellence in treatments for a healthy scalp and hair. All products are clinically and dermatologically tested, as well as being supported by instrumental, dermatological and sensory efficacy tests. A total of 85% of the active ingredients in Medavita’s products are of natural origin.

Since 1963, Medavita’s scientific research has been developing cosmetic formulas inspired by the pharmaceutical world, which stand out for theirrich natural active ingredients and are able to guarantee clinically and dermatologically tested efficacy and safety.
Medavita laboratories study the properties of a large number of medicinal plants and experiment with the optimal conditions to enhance their efficacy and bioavailability, perfectly integrating botanical knowledge with a contemporary scientific method.

The natural extracts that make up Medavita’s formulas come from the finest productions around the world: Rosemary from Tunisia and Ginger from India.

Lotion Concentrée has always been made with an old production process lasting 8 months, of which 6 are required to distillate the basic essences, plus there is a maceration process involving an additional 55 days.
Lotion Concentrée is entirely made in Italy and retains its authentic artisanal nature consisting of strict checks and packaging still carried out by hand.

Lotion Concentrée is an international WO 99/20232 patent.