Autumn is here! A wonderful season that showcases nature at its very best and that transforms plants and leaves with fabulous, harmonious and unique shades. A vibrant season of new beginnings that shouldn't have us pining for lazy summer days. It's time to start afresh and throw caution to the wind. The best way to do this? Visit your hairdresser. When your hair looks great you can conquer the world! Summer has undoubtedly wreaked havoc with our hair and what's more, autumn is renowned for seasonal hair loss. At your wits end? Not to fear! There are incredibly effective treatments out there, including Medavita treatments. Find out more! LET'S START WITH THE BASICS. It really has to be said and by basics what we mean is the scalp. We say this time and time again: the foundations of beautiful, strong hair are firm roots and a healthy, purified scalp. As a first step, we recommend a detoxifying and purifying treatment to thoroughly cleanse the scalp and remove dead cells. This oxygenates the hair bulbs and allows your scalp to breathe again. Before going ahead with any other treatment, you first need to eliminate anything that can impede the flow of the active ingredients. Just as you do for the face and body. Cutis Pura is the professional in-salon treatment we recommend you have first as it detoxifies the skin and prepares it to receive the active ingredients in subsequent treatments. The in-salon treatment should be performed every four weeks or depending on individual needs. LET'S STRENGTHEN THE ROOTS. The second step is an anti-hair loss treatment that invigorates the hair bulb and revitalises the hair fibre. Lotion Concentrée is Medavita's top anti-hair loss treatment*. It stimulates regrowth, strengthens the hair-scalp anchor system and extends the hair life cycle phase. A blend of the pure extracts of 10 extremely potent energising plants strengthen, invigorate and inject life back into hair. Treatment duration and frequency depend on the individual hair and scalp condition and should be discussed with your hairdresser. THE MAGIC OF RECONSTRUCTION. Repairing brittle, damaged hair all the way from the roots to the lengths. As the term suggests, reconstruction aims to rebuild keratin — a protein made up of amino acids found in hair. When hair is damaged by chemical treatments such as bleaching, colouring, perms, excessive use of hair dryers and straighteners, too much sun, wind and pollution, it gradually weakens, damaging the hair shaft and the internal keratin. Unlike skin, damaged hair does not repair itself but requires external intervention i.e. a professional in-salon treatment to be maintained at home. The Medavita B-Refibre treatment revitalises damaged hair, leaving it shiny, strong and full of body. Almost as if by magic, as hair is reborn and is beautiful and strong. SHINE AND RADIANCE. And now it's time to think about colour! Which shade? Ash Brunette is the latest autumn-winter 2019-20 trend. It's the perfect cool brown shade if you want to naturally illuminate medium brown hair. It looks great with medium, medium-short hairstyles and freshly-layered bobs. And is at its very best with wavy or super-smooth hairstyles. An ultra-natural shade with sassy cool brown and ash tones. Flatters pale and slightly olive complexions. And lastly, a Medavita treatment for bleached and coloured hair. Luxviva Color Care is the new range that improves and extends the radiance and depth of colour and tone of freshly coloured hair and that helps combat and prevent ageing of the hair structure. Available during colour services and whenever you want to brighten your colour, the treatment leaves hair beautiful and shiny for that "just done" look. Maintain at home with Luxviva Home Treatment products. Every season is unique in its own way. Medavita's autumn is especially unique.