Precious range of colouring treatments with natural active ingredients ammonia free. • Excellent coverage of white hair • Brilliant, shiny, deep reflexes • Extreme hair softness A NEW WORLD OF IN-SALON COLOUR Choice is not just a product, but an integrated colour system. A complete service that allows you to work simultaneously on the different needs of the roots, length and ends, to create customised colour: CHOICE COLOR Demi-permanent colour – to colour your hair base CHOICE COLOR NON COLOR Acid colouring – to show reflexes to their best advantage and create colour effects CHOICE MASK Colour masks – to enliven colour at home between salon appointments
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