Damaged, dull, dry and lifeless hair can happen to both men and women. For some it can be a temporary problem of appearance, while for others it can become a health problem for hair, which is often fragile, tends to break, is difficult to comb and has unattractive split ends.

WHY HAIR IS DRY.

There are various reasons for dry hair. The most common is an imbalance of sebum production. Washing hair frequently makes it even more dry and dull. There are many others: 1) environmental factors: continual exposure to the sun, chlorine in swimming pools, sea salt, wind and air pollution. 2) cosmetic treatments: colouring, highlights and perms. Also using a hairdryer or straighteners too often, or using curlers that are too tight and can stress the hair shaft with frequent use. 3) conditions like an overactive thyroid or Hashimoto’s disease. 4) excessive washing, using aggressive shampoos or shampoos that are not suitable for your hair type. 5) hormonal imbalance. Hormones influence how the hair grows and the activity of the hair follicles, inhibiting the production of sebum. 6) a lack of nutrients, diets that are poor in essential elements like protein, vitamins or minerals alter the process of keratinisation, weakening and thinning the hair.

CURES

Dry hair needs to be nourished and treated with extreme gentleness and delicacy. Shampoo should be delicate, hydrating and nourishing, formulated with active moisturising ingredients like shea butter, with a hydrating, nourishing, emollient, anti-oxidant and anti-ageing action. After shampooing, you must apply a mask that deeply hydrates your hair to restore moisture, softness and body. Leave on for at least 3-5 minutes. Medavita has created the Nourishing and Moisturising Ritual Nutrisubstance for dry and treated hair, an excellent cosmetic remedy for restoring the shine and strength that is a feature of healthy hair. With Amino Concentrée and shea butter, it offers perfect hydration and softness. By the sea in summer, in the mountains or in the swimming pool, it is a good idea to use a specific suncare product for hair, to apply as needed to keep hair nourished and hydrated. Our Miracle Hair Cream Oil 10 in 1 is perfect. It detangles and protects, is an anti-frizz and offers heat protection, with UVA and UVB filters.

AND FINALLY SOME PRACTICAL ADVICE

- Wash your hair in warm water. Hot water removes the layer of sebum covering the hair. - Remove excess water without rubbing your hair with a towel, but by patting gently. - Don’t use your hairdryer too close when drying your hair and make sure that the temperature is not too hot, otherwise it could alter the hair structure. - Limit the use of straighteners and curling tongs and always use thermo-protective products, for example Idol Liss Defence, the heat protecting smoothing fluid. Our Idol Vertigo fluid models curly hair. - Use a hairbrush with wooden bristles that help detangle delicately. - Finally your diet: choose foods rich in iron and mineral salts. If you want a few recipes for delicious fruit and vegetable juices that ensure great hair click here.

The health of your hair is the result of how well you treat it.