Most of us have grown up blindly believing false myths about hair and we’ve done it without speaking out or protesting, but by taking it for granted. Our grandmothers used to repeat them and so did our mothers – and that was enough to make them seem true. Who cares if they seemed a bit made up and in our heart of hearts we knew that there was no science to back them up? And it was war if any hairdresser tried to contradict those wise women in our family. Ah no my dear, you can say what you want, but I’m cutting my hair because it’s going to make it stronger. At the cost of disappointing you, lots of ideas that are handed down are really fake news. And as we know a lot about hair, we’re going to dispel three false old wives’ tales right away!

CUTTING YOUR HAIR WILL MAKE IT STRONGER.

Let’s start with myth number one. How many times have we been to the hairdresser to cut our hair, thinking that it would make it stronger? This myth comes mainly from the fact that those with long hair tend to have split ends. By cutting hair, all you do is remove the ‘unattractive’ part and automatically the perception is that your hair is healthier overall. However, in reality hair is reinforced from the root, where it grows. There are two ways to have healthy roots: have a balanced diet full of vitamins and minerals, and use specific products that increase microcirculation and oxygenate the scalp, to strengthen the hair bulb and anchor it more firmly. Cutting off split ends will give you an immediate sensation of healthier, more beautiful hair, but acting on the hair bulb will achieve your aim of making hair stronger. We suggest you use our top anti-hair loss treatment Lotion Concentrée, which stimulates re-growth, reinforces anchorage to the scalp and lengthens the life-cycle of hair. It contains a combination of 10 extremely powerful and vital pure plant extracts. So you see that cutting is not enough!

THOSE WITH FINE HAIR SHOULDN’T USE CONDITIONER.

This myth is based on the belief that conditioner makes hair heavy, so that fine hair, which is already flat, will be even worse after using conditioner. Technology has made enormous progress in identifying specific ingredients that regenerate, nourish and hydrate hair without making it heavy. An even more important fact is that fine hair also needs to be nourished and hydrated. The secret is to identify the right product for your needs. If you want to give body to fine, damaged, dull and impoverished hair, we suggest Reconstructive hair microemulsion pH 3.2 from the B-Refibre range, suitable for fine hair. It contains beta-carotene and panthenol, to moisturise, repair and protect without making hair heavy. If you want to give your hair volume, Volumizing gel-cream pH 5.5 from the Hairchitecture range is an essential product. Its extract of arctic cotton, with protective properties, and ceramides, with volumising properties, act as excellent nourishing and protective agents for hair.

WASHING HAIR EVERY DAY IS BAD FOR IT

Some people say that washing our hair every day causes it to fall out. Others say that it makes it dull and damaged. Nothing could be further from the truth. Every day we wash our face and take a shower, but no one has ever said that washing your body is bad for you. In fact, washing your face morning and night revitalises skin, clears pores and keeps it bright, because it eliminates dead cells and removes the residue of pollution that deposits itself on skin. To do this we use products that we choose according to the characteristics of our skin and its needs. It’s exactly the same for hair. Washing daily eliminates dead cells and sebaceous blockages, which accumulate around the hair bulb when hair is washed infrequently, causing hair to become finer and to fall out over time. This phenomenon is known as ‘hair miniaturisation’. Using specific products allows us to wash our hair frequently, even every day, without worrying about the health of our hair and scalp. Soothing shampoo pH 5.5 with wheat germ and lavender, cleanses the scalp very delicately. Its formula makes it suitable for daily use. It soothes irritation and gives a feeling of immediate relief, leaving hair soft, shiny and easy to style. So now we’ve destroyed three old wives’ tales that are still very common and widely believed and, as you’ve read, you only need the right products to do it.