NEW OXYGEN
DETOX RANGE

NEW OXYGEN DETOX RANGE Increasing levels of stress, aggressive treatments, pollution and a hectic lifestyle affect the body's overall balance—including hair and skin. This is one of the main causes of skin problems. But how does pollution affect the scalp? The sebum on the scalp traps pollutants. UV rays then oxidise the sebum, exacerbating scalp problems. To prevent hair and scalp problems, experts recommend targeting problem areas with a special detox protocol capable of eliminating smog and micro-dust pollution. According to the experts, a new cleansing step should be introduced and followed once or twice a week, especially if you live in a highly polluted urban area such as a big city. Why? Because hair is like a sponge, absorbing ultra-fine dust particles and creating residues that not only weigh the hair down and make it dirty, but also leave a dull film on the hair, which often irritates the scalp. MEDAVITA'S NEW OXYGEN RANGE HAS BEEN DEVELOPED TO PURIFY AND TREAT THE SCALP AND PREVENT FUTURE DAMAGE. OXYGEN, THE PH 5.5 DETOX SHAMPOO • Revitalising • Energising • Detoxifying • Removes impurities • Balancing • Anti-sebum • SLES free • Colourant free Specific use: Detox protocol for hair and scalp Benefit: Revitalising detox shampoo. Action: Removes sebum and toxins, energises and revitalises hair and scalp, while preventing problems and imbalances, thanks to the combined action of Bamboo Charcoal, Caffeine and Wheat Germ extract. Application: » Dilute 7-15 ml of product (adjusting the amount according to hair type) with water and distribute evenly over the scalp, working from the base, side and front regions to the centre of the head. » Massage gently with your fingertips, then rinse thoroughly. Repeat using 5-10 ml of product, then rinse thoroughly. » Remove excess water and complete the treatment with OXYGEN Detox Mask. OXYGEN, THE PH 3.5 DETOX MASK • Balancing • Elasticising • Conditioning • Hydrating • Nourishing • Colourant free Specific use: Detox protocol for hair and scalp Benefit: Replenishing detox mask. Action: Replenishes the hydrolipidic film and restores the natural elasticity of the fibre, while nourishing hair and scalp, thanks to the combined action of Bamboo Charcoal, Caffeine and Wheat Germ Extract—with exceptionally lightweight results. Application: » After applying OXYGEN Detox Shampoo, distribute 30 ml of product (adjusting the amount according to hair type) over the scalp, lengths and ends, while massaging the hair. » Distribute evenly over lengths using the Medavita comb. » Leave on for 5 minutes, then rinse thoroughly. ACTIVE INGREDIENTS. Precious purifying, energising and invigorating plant-derived active ingredients that allow the hair and scalp to breathe. Bamboo Charcoal, with replenishing properties. Origins. Plant-derived charcoal obtained from the bamboo plant. Known and used by Asian civilizations over the centuries on account of its detoxifying power, Bamboo Charcoal has excellent impurity-absorbing properties: it absorbs minerals, toxins, impurities and other harmful substances, leaving skin and hair stronger and healthier. Benefits. Helps eliminate chemicals from skin pores, exfoliate dead skin cells and stimulate the growth of new cells, leaving skin and hair smooth and supple. It is also an effective anti-odour agent, purifier and moisture regulator. Caffeine, energising properties. Origins. Active ingredient found in many plant species, such as the coffee, tea, yerba mate, cola, guarana and—to a lesser extent—cocoa plant. Benefits. It has powerful stimulating properties that increase metabolic activity, revitalizing properties that improve oxygenation and invigorate the scalp, draining properties that stimulate water loss, drainage and the elimination of stagnant body fluids, and keratolytic properties that promote dead cell removal and improve the appearance of skin and hair. Thiolysine sebum-balancing properties. Origins. Active ingredient consisting of a combination of sulphur amino acids with sebum-balancing properties that effectively normalise sebum on the skin and hair. Benefits. Its replenishing action reduces sebum build-up on the scalp, leaving skin and hair looking healthier and more vibrant. Wheat Germ, soothing properties. Benefits. Soothing, softening, conditioning and strengthening. IN COMBINATION WITHIN AN ANTI-POLLUTION COMPLEX: anti-breakage action helps repair damaged hair, while improving its appearance and integrity. OXYGEN SHAMPOO AND MASK ARE FREE WITH LOTION CONCENTRÉE, LOTION CONCENTRÉE SUPER AND LOTION CONCENTRÉE HOMME ANTI-HAIR LOSSBOX SETS* *Anti-hair loss - Adjuvant in the prevention of hair loss.