PINK IS THE NEW BLONDE. THE GLAMOUR OF PINK HAIR. Let it be pink! Pink hair is the new blonde. Rebellious, audacious and a little extravagant, it’s the must-have of 2019. From Metallic Rose to Pink Lemonade, Rose Blush and Rose Gold. There’s something for all tastes! Many celebrities have been seduced by this inviting, feminine and very ‘rock’ colour. Georgia May Jagger anticipated the trend by ending 2018 with a total pink look. Fuchsia hair, jacket and trousers – an ironic and decidedly brave colour block! Hailey Baldwin Bieber also succumbed to the appeal of pink hair: faded pink on a dark blonde base, perfect for giving an unusual touch to her mid-length cut. A mix of colours that will tolerate re-growth with darker roots, because the pink is not applied directly to the base, but to the length. Khloé Kardashian chose Instagram to debut her new hair look: platinum blonde hair and delicate pastel pink nuances. The reality star didn’t have to decolour her hair because she was already platinum blonde. The result is sophisticated and harmonious. Maisie Williams, alias Arya Stark in “Game of Thrones” showed off her new pink blonde hairstyle at Paris Fashion Week. She was also inevitably seduced by the pastel shade and by a light, casual look that doesn’t take itself too seriously. But we Italians are second to none in terms of trends. For her bachelorette party, in Summer 2018, fashion icon Chiara Ferragni abandoned her blonde hair and decided to go pink. A super pop effect that was enhanced by her make-up. It’s a trend where who dares wins, but it’s also fun to experiment! TIPS. Here are some suggestions if you want a full (or nearly full) head of pink hair. Decolouring If you have a dark base you have to decolour your hair. Decolouring removes natural hair colour. It lightens it various shades according to the base you start with and the result you want to obtain. You have to be careful, because decolouring partially and temporarily modifies the structure of the hair, which appears more fragile and in need of care. It is a delicate procedure: it takes experience, awareness and care to avoid hair turning undesired shades. Always go to a professional and don’t try to decolour your hair yourself. You risk burning your hair and damaging your scalp. After decolouring, it is extremely important to take special care of your hair. Use a delicate shampoo and mask that enhance the colour and make it shiny, but also protect the hair fibre. Choice Glowing Shampoo and Glowing Mask are the perfect solution. Glowing Shampoo is a specific treatment for balanced cleansing, while the Glowing Mask accentuates natural or cosmetic colour and makes hair shiny and brilliant. Who does pink hair suit? In general, pastel pink suits pale skin best, while brighter colours, like shocking pink, suit medium or olive complexions. It can be worn with any hairstyle. It can be full on short hair and more gradual, from the middle of the ear-lobe down, for long hair. Before you opt for a pink style, talk to your hairdresser to see if it will suit your complexion. Colour harmony has rules that should be followed, because it only takes a second to go from trendy to trashy.