Choice Color Elite

Choice Color


In response to the requests of an increasing number of women and customers of Medavita salons*, Choice Color Elite is born. The technological revolution designed to achieve the highest color definition and a wide range of colors without resorting to the use of ammonia.

Choice Color Elite is the permanent colour, with no ammonia, no SLS, SLES and without PPD that guaranteed Excellent scalp protection, and through “DEEP MIRRORING PIGMENTS” technology maximises the colour’s fullest expression.

*30% of women between 20 and 65 have adopted the “ammonia-free is better” trend.

DEEP MIRRORING PIGMENTS, the innovation at the heart of Choice Color Elite.

DEEP MIRRORING PIGMENTS Medavita’s innovative formulation technology is a A STOICHIOMETRIC FORMULATION OF PIGMENTS, calibrated to reveal vibrant shades with no unwanted colour residues interferents and a SPECIFIC OIL BLENDS to transport the pigment deep into the hair to reveal the
colour’s fullest expression.

Active principles

The heart of the line

The ritual

Find out about Choice Color Elite

Disposal Info

For information on disposal, consult the dedicated page

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