Choice Color
Elite
AMMONIA-FREE COLOUR
NOW WITHOUT LIMITS
In response to the requests of an increasing number of women and customers of Medavita salons*, Choice Color Elite is born. The technological revolution designed to achieve the highest color definition and a wide range of colors without resorting to the use of ammonia.
Choice Color Elite is the permanent colour, with no ammonia, no SLS, SLES and without PPD that guaranteed Excellent scalp protection, and through “DEEP MIRRORING PIGMENTS” technology maximises the colour’s fullest expression.
DEEP MIRRORING PIGMENTS, the innovation at the heart of Choice Color Elite.
DEEP MIRRORING PIGMENTS Medavita’s innovative formulation technology is a A STOICHIOMETRIC FORMULATION OF PIGMENTS, calibrated to reveal vibrant shades with no unwanted colour residues interferents and a SPECIFIC OIL BLENDS to transport the pigment deep into the hair to reveal the
colour’s fullest expression.
Active principles
The heart of the line
BEESWAX
BLACK CUMIN SEED OIL
BLUEBERRY SEED OIL
PANTHENOL
AMINO CONCENTRÉ
The ritual
Disposal Info
For information on disposal, consult the dedicated page
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