The 2026/27 Fall/Winter issue of Medavita Magazine is now online

 

 

There is a season that calls for depth and elegance to reconnect with what truly matters. In the new Medavita Magazine 2026/27 Fall/Winter (Issue #20), you will find fashion inspiration, wellness culture, and scientific insights uniting botany and research: because beauty is a conscious choice, every day.

A love story for hair. A love story for nature. A true story.

 

STYLE

Guide to Fall/Winter 2026/27 outfits and hair trends From the tailored suits of Femme Tailoring to the striking allure of red and vitaminic colors. A visual style narrative weaving fashion runways with new hair trends: warm gourmand blondes, richly nuanced chestnuts, intense brunettes, full bangs, and the return of natural curls and the chin bob.

 

DAILY CARE

Luxviva Up to 9: Get to the top in only 9 minutes. Nine minutes become performance. The innovation in permanent hair color that offers professionals maximum precision, control, and coverage. Thanks to the Up to 9-Minute Reaction technology and functional active ingredients like Amino Concentré, color finds its perfect balance in just 9 minutes.

 

FROM NATURE TO PERFORMANCE

From plant to hair: the invisible journey of an active ingredient A slow and patient journey that starts from the earth and goes through 45 days of botanical maceration and 10 days of decantation. The iconic story of Lotion Concentrée and its 10 officinal herbs tells how galenic wisdom and the scientific method meet to transform nature into clinically and dermatologically tested efficacy.

 

HER TIME

Time for yourself isn't found: it's protected Perfect balance does not exist: true well-being stems from the ability to choose, set priorities, and consciously preserve the space dedicated to yourself. A reflection on the value of micro-breaks, overcoming productivity myths, and the profound meaning of taking care of your own energy.

 

SCALP TALK

Sensitive, oily, or stressed scalp: how to truly recognize it The skinification of the scalp at the center of beauty. Between myths to debunk and specific needs, discover the three-step Truth Test to learn how to listen to your scalp, the foundation from which strong, healthy, and visibly radiant hair grows.

 

INSIDE OUT BEAUTY

The real beauty diet: what truly supports hair and scalp Beyond the trends of gummy bears and pink elixirs, let's clarify what really needs to go on your plate. From the essential building blocks of keratin (proteins, iron, zinc, and omega-3) to managing real deficiencies: because the beauty of your scalp and hair is built at the table with consistency and awareness.

 

SUGAR & STORIES

Functional sweets: the healthy side of indulging When dessert stops asking for forgiveness and becomes a beauty gesture. From the antioxidant boost of raw cocoa to collagen peptides and adaptogenic plants: the era of functional pastry to nourish body and spirit in perfect harmony.

 

CITY GUIDE

Milan City Guide: beauty, brunch & wellness Time as the new form of urban luxury. An itinerary through slow breakfasts, the grammar of brunch, thermal relaxation oases, and hair care rituals in the heart of the city, to discover how to find balance in the rhythm of contemporary life.

 

FUTURE BEAUTY

The era of hyper-personalization: artificial intelligence at the service of beauty From general categories to bespoke individual analysis. How the integration of AI and advanced diagnostics is evolving in-salon consultation, crossing data and lifestyles to offer predictive protocols that enhance the professional's empathy.

 

Let yourself be inspired by the new issue. Browse the magazine

 

BROWSE THE NEW ISSUE OF THE MAGAZINE